Noting the increasing health problems that arise from sedentary lifestyles and stress, Tata Consultancy Services has developed a global emphasis on fitness, backing running programs and marathons to promote wellness and community development through sports. We have partnerships with the world’s leading races as Technology Partner of the Virgin Money London Marathon and title sponsorships of TCS New York City marathon, TCS World 10k Bengaluru and TCS Lidingöloppet.
TCS is committed to bringing in new technology to the sport of running.
TCS is committed to bringing in new technology to the sport of running. Our Digital Enterprise unit develops the official event app for the majority of the races we partner with, in order to enhance the digital experience of the event for both runners and their supporters. Each mobile app allows families and supporters to track the progress of runners on a real-time basis, among other features.
Giving back to the communities in which we operate is central to our philosophy and forms the core of our partnerships. Over the last five years, our employees and over 40 client organizations have joined forces to raise over €1million for charitable causes such as cancer research and elder care. The official charity of the TCS Amsterdam Marathon is VUmc Amsterdam Cancer Centre.
At TCS, health and wellness is promoted through TCS’ internal running program, Fit4Life. The program sees TCS making a donation to charity for every kilometer and every hour of fitness an employee logs through its internal Fit4Life app. Over six million kilometers have been logged annually, equivalent to 150 laps around the earth.